Last week I was celebrating the opening of the first Red Wing Shoes store in the Netherlands and the store looked amazing. The store’s design is the result of a collaboration between a number of exceptional designers: Joachim Baan, Pim van Lingen, Kenneth Jaworski, Roeland interieurbouw and the gentlemen from Tenue de Nîmes.

The store pays tribute to the rich history of the brand, which was launched in 1905 by Charles Beckman, having spotted a growing demand for sturdy work boots. The shoes are displayed on top of steel and antique glass show cases, which are filled with coal. The dark, concrete walls have been decorated with workman’s tools that date back to the days when Red Wing was a fledgling company. One wooden wall, which itself was made from materials from an old Amish water tower, is used to exhibit most of the accessories on offer. Everything between these walls reminds you of the history of Red Wing, but in a contemporary setting.

Aside from all the beautiful leather goods, the store also provides shoe maintenance itself, a service for the true shoe fanatic: next to the entrance is a special chair, reserved for customers looking for a special treatment for his or her shoes.

The Red Wing Shoes store can be found in the “9 streets” area (Reestraat 15) of Amsterdam. Definitely worth a look when you visit Amsterdam. Enjoy some more pictures after the click.