Visual communication
Posted on February 29th, 2012 BY Robin Kranenborg
Besides a good friend, Bas de Boer is a brilliant designer, great photographer and founder of Urform; a small Amsterdam-based design studio that produces identities to match the ideas and philosophy of brands and individuals.
“Our curiosity makes us look beneath – or far above – the surface to find and refine the essence of a brand’s existence. We create a complete language instead of a single word, taking care of every aspect of a brands’ creative context by offering a blend of creative thinking, practical solutions and with attention to detail. We believe design can be an effective tool to guide people to- and through a brand.” — Bas de Boer.
So now and then, Bas and I meet while enjoying a nice cup of coffee or diner. We speak about the things that keeps us going and show each other a small glimps on the projects we work on. I always looking forward to talk with him. He speaks with so much passion and his conceptual ideas conveys great inspiration. There’s more to Urform’s designs than meets the eye.
Today, Bas de Boer shared Urform’s new published website, with lots of new work exposed; from a knitting artist to a bicycle pump manufacturer, from small individuals to Levi’s new Made & Crafted label. Explore the visual and conceptual beauty within Urform’s creations. Expect to see more work from Urform on asmileinthemind in the future.












